How Ogilvy PR got people to take a selfie to #ProTESTHIV

May 11, 2017 – The #ProTESTHIV campaign is being recognised in the 2017 SABRE Awards. Ogilvy PR Johannesburg will take home two prizes for its work on the campaign. The agency’s Nick Bedford shares what it takes to create a social media strategy that gets people to publically pledge their support for HIV testing.